Friday 23 June 2017

The Death of Traditional Marketing


Marketing is the way to reach out to the customers or public in branding your products and services. With the emergence of latest trends and technologies in the field of marketing, the traditional marketing has almost come to an end. Since people today are busy with the modern and digital way of life the marketing strategies are also changed. Traditional marketing methods have no role today and are found to be ineffective. The efficient way of marketing and advertising through online has become a great trend that it has replaced traditional way of marketing.

Reason why traditional marketing is dead:

The traditional way of marketing business includes advertising the brand and products in television. In past, people always dependent on television to watch news and to know about the latest products but today the situation has changed with the growth of the internet. The internet has changed the life of the people that today people are more focused and involved in the social media sites and websites where they can come across everything they want. The advertising also changed their path to show up and promote the brands through internet.



The traditional way of promoting company through newspaper ads and prints has now been completely changed with the company websites and blogs which are very cheap.

In traditional, there was no easier mode of communication between the company and the customers out the company had difficulty in identifying the customer interests but now with the modern marketing methods, the customers can best reach to the customers identifying their likes and dislikes by having a good interaction and discussions through the forums in a real time mode.

Internet marketing has been flourished a lot today that the new ways and trend of marketing business and products are easier and quick compared to the traditional approaches of radio, television and poster mode of advertisements.

People and company are comfortable with the technologies today and all prefer to be in a  comfort zone of advertisement rather than going behind the traditional tactics which are time consuming


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